怪诞行为学:可预见的非理性Predictably Irrational: The Hidden Forces That Shape Our Decisions Unabridged (mp3音频+mobi+epub+pdf+txt+docx) 7hrs

怪诞行为学:可预见的非理性Predictably Irrational: The Hidden Forces That Shape Our Decisions Unabridged (mp3音频+mobi+epub+pdf+txt+docx) 7hrs

短评

很有趣的观察,把行为经济学的一些idea通俗地表达了出来,显露了我们人类在某些时候做决定是多么非理性的。在我们了解自身缺陷的同时,本书野提供了一些解决的思路。作为一本闲书来说,此书值得一读。中译版《怪诞行为学》太有水分,建议大家来读原版。

格式:

mp3音频+mobi+epub+pdf+txt+docx

时长(Length):

7hrs

下载方式:

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有声电子书名(Audiobook name):

怪诞行为学:可预见的非理性Predictably Irrational: The Hidden Forces That Shape Our Decisions Unabridged (mp3音频+mobi+epub+pdf+txt+docx) 7hrs

语言(Language):

英语(English)

书籍英文简介:

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

By: Dan Ariely

Narrated by: Simon Jones

Length: 7 hrs and 27 mins

Unabridged

Release date: 02-19-08

Language: English

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world - one small decision at a time.

书籍中文简介(Translated by 百度翻译):

书籍中文名:怪诞行为学:可预见的非理性

为什么服用50美分阿司匹林后头痛仍会持续?为什么回顾10诫会减少我们说谎的倾向,即使我们不可能被抓住?我们为什么要挥霍一顿丰盛的饭菜,但在一罐汤上节省25美分的优惠券呢?为什么我们走到后面去,在无限的自助餐,甚至当我们的胃已经满了?我们是怎么开始花4.15美元买一杯咖啡的呢?几年前,我们过去只付不到一美元。

当我们在生活中做出决定时,我们认为我们在掌控之中。我们认为我们正在做出明智、合理的选择。但我们是吗?在一系列的照明,往往令人惊讶的实验中,麻省理工学院的行为经济学家Dan Ariely反驳说,我们本质上是理性行事的共同的假设。日常经验和开创性的研究整合,Ariely解释了如何期望、情绪、社会规范等无形的、看似不合逻辑的斜力我们的推理能力。

按:Dan Ariely

旁白:S·周恩斯

长度:7小时27分钟

未删节版

发布日期:02-19-08

语言:英语

我们不仅要让每天都惊人的简单的错误,但我们犯同样的错误类型,Ariely发现。我们一贯高估,低估,拖延。我们无法理解我们的情绪,我们想要的深刻影响,我们高估了我们已经拥有的。然而,这些误导的行为既不是随机的,也不是愚蠢的。它们是系统的和可预测的——使我们可以预见到非理性。

从喝咖啡减肥,从买车到选择伴侣,Ariely解释了如何突破这些系统的思维模式来做出更好的决策。可预见的非理性将改变我们与世界互动的方式——一次一个小决定。

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